English second-tier football Club Fulham has selected Coral as its official betting and gaming partner for the next two seasons.
The deal, which comes with a option for a one-year extension, sees Coral become sponsor of the Putney End stand, as well as providing betting services at Fulham’s Craven Cottage stadium on matchdays.
Coral’s branding will also be featured on the giant screen and TV gantry of the Putney End stand, on pitchside LED advertising boards and on interview backdrops. The operator will also set up betting booths around the stadium.
Coral said that it will use the Fulham partnership to further strengthen its position as one of the UK’s biggest sports betting operators, helping build its customer base by engaging with the club’s fans.
“We are thrilled to announce our partnership with Fulham Football Club. We look forward to offering Fulham fans the very best service for online, retail and mobile betting as well as in-stadia betting kiosks at Craven Cottage,” Coral brand director Matt Prevost said.
“It promises to be an exciting season ahead for The Whites, and every one at Coral wishes the manager, players and all the fans the very best of luck.”
Fulham chief executive Alistair Mackintosh added: “I am delighted that Coral has joined as the club’s betting & gaming Partner where they will enjoy significant brand exposure at our iconic ground. We look forward to working with Coral and creating a strong partnership over the coming years.”