Premier League club Southampton FC has confirmed Betfair as its official betting partner, a deal which marks the operator’s fifth partnership with a top flight team for the 2015/16 season.
As part of the deal, Betfair tap into Southampton’s Predict The Score function, which is offered to supporters prior to every home match. Predict The Score allows fans to guess the final result, first goalscorer and the minute of the first goal.
“We’re delighted to have teamed up with Betfair,” said Southampton FC’s CEO Gareth Rogers. “Since its inception, Betfair has led the way with its innovative approach; it has transformed the way the way traditional bookmakers operate and changed the way people bet online.
“As a leading online betting exchange, Betfair offers Saints fans great flexibility and odds to match their needs.”
Betfair head of media, PR and sponsorship Stephen Mault added: “We are delighted to announce our new partnership with Southampton.
“After such a successful season last year, we look forward to playing our part in the club’s remarkable success story this season and will offer our range of pioneering products, exclusive offers and promotions to fans of the club.”
This season Betfair has also secured betting partnerships with Arsenal, Leicester City, Sunderland and Aston Villa.