Inspired has struck a brand partnership with Mike Tyson which will see the former undisputed world heavyweight champion feature in the supplier’s Rush Boxing virtual sports game.

The boxing product becomes the latest virtual sports product to be added to Inspired’s growing portfolio, with the Tyson partnership agreed via US games developer Pavilion Worldwide.

It will be showcased at the Global Gaming Expo in Las Vegas, which takes place between September 29th and October 1st, alongside a suite of the supplier's other sports betting, casino, slots and social products.

A range of virtual titles such as American Rush Indy Car Racing, Rush Basketball and the new Rush Soccer 2 Matchday will be displayed at the event, as well as Rush Horses and Rush Greyhounds and Rush Boxing.

“G2E Vegas brings together the gaming industry’s elite, so it’s the perfect platform to unveil our new brand partnership with the legendary boxer, Mike Tyson, and showcase our leadership in omnichannel gaming,” Inspired acting chief product officer Gerhard Burda said.

“We have spent the last year working closely with our customers on their omnichannel product strategy and look forward to sharing our insights and innovations with visitors to the show.

“We are particularly excited about the potential for our virtuals and mobile games – both social and real money – at this year’s show,” he expalined. “Today’s players are increasingly mobile and expectant of flexibility – they want to be able to enjoy their favourite games whenever and however they choose.”

Inspired will also have its omni-channel content on display, with a range of slots, video lottery and casino titles available across all channels, as well as its social titles I AM PLAYR and We R Football, which it claims are played by more than 20m users worldwide.

“True omnichannel gaming enables players to have seamless and enjoyable gaming experiences, which drives incremental revenues,” Burda added. “Due to our leading position in the UK, and our omnichannel technology and content, we are spearheading the gaming industry in this shift, and we have plenty more innovations to come.”