The UK Advertising Standards Authority has banned a second advertisement by Bet365 in just four months following a complaint against a TV ad for the online gambling operator, which encouraged viewers to place successive bets on the condition that if they won they could place a further bet for free.

The TV ad for Bet365 stated: "Back any single winner at 4/1 or more on any race shown live on Channel 4 and we'll give you a free bet to the same stake on the next live Channel 4 race. Your free bet also wins at odds of 4/1 or more, you qualify for a free bet on the next Channel 4 race. Keep backing those winners and we'll keep giving you free bets!"

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