Marketing News

Prague-based slot developer Endorphina has agreed a deal with Georgia's Europe-Bet, with its games now live on the Betsson-owned gaming operator's website.

The operator is the largest in the regulated Georgian market, holding around 30 per cent of the total market share, through it only launched online slots three years ago, around the same time Endorphina began developing its content.

Europe-Bet offers a range of products, from live casino to roulette and blackjack, and was acquired by Betsson in an $85m deal in July of this year.

“We’ve been having a discussion with Europe-Bet for several months and I’m really glad that we came to an agreement that is profitable for both parties,” Endorphina business development manager Ruslan Lyulko said. “Moreover, is a strong casino that has established itself as one of the top online casinos worldwide.”

Europe-Bet slot product manager Avtandil Oboladze said the operator was in the process of introducing new slot games in order to strengthen its market-leading position in Georgia.

“We believe our customers will enjoy a new experience which will ensure high satisfaction and loyalty of our customers,” he said. “Endorphina is relatively new but fast growing company with ambitious plans in the coming year.

“We see a huge potential in our partnership which will continue to strengthen our brand experience in the minds of the customer.”