Leading daily fantasy sports operator DraftKings will be able to feature National Football League (NFL) players in its marketing campaigns after sealing an agreement with the licensing arm of the NFL Players Association (NFLPA).

The operator gains the right to employ active NFL players for in-product and promotional campaigns across broadcast, print and social media, and via digital and mobile channels. It can now also use players in experiential campaigns – such as meet and greets – on memorabilia and in other forms of content.

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