UK-licensed online casino games developer Betdigital has expanded its relationship with William Hill by signing a four-year agreement to provide the operator with its games and integrated services.

The deal strengthens the partnership agreed between the companies in June this year, which saw four titles launched on the operator’s website via GECO Gaming’s remote gaming server.

“Since we began working with William Hill, both companies have seen some fantastic gains in the retail and online sectors offering true omni-channel games,” Betdigital chief executive Heath Samples commented.

“With the recent release of Mega Pots Bar- X Gold and Giant Gems, both top performing games for William Hill, we are in a good place to continue developing our own content and bespoke content that is truly world class,” he said.

William Hill head of product and content Andrew Sackey described Betdigital as a key supplier, having provided the operator with popular games for both its online and retail gaming channels, as well as third party content form land-based European and US suppliers.

“Post the successful release of Giant Gems, I look forward to working with Betdigital on further omni-channel and integrated games over the coming months,” Sackey added.