Game Lounge, the affiliate marketing subsidiary of Swedish gaming operator Cherry, has launched Suomicasino.com, a white label online casino targeting Finnish customers.

The Finnish language site will look to attract players with welcome bonuses as well as content from Yggdrasil Gaming, Amaya, NetEnt and Microgaming.

It becomes the second white label offering to be launched by Game Lounge following Cherry’s acquisition of a majority stake in the business, with Sveacasino.com, targeting the broader Scandinavian market, going live in April this year.

The launch comes after Game Lounge significantly strengthened its Finnish affiliate network, acquiring a number of domains including Nettikasinovertailu.info, Netticasino.eu, Onlinecasinofindr.com, Nettipokeri.eu, Nettiveikkaus.eu and Nettibingo.eu for €1.2m in July.

“We’re thrilled that our second white label that we have created with Cherry is now live,” Game Lounge chief executive Jonas Cederholm said.

“Suomicasino.com is a strong brand and we are very pleased with the product, both when it comes to design and content. Expectations are therefore high with a clear vision to quickly establish ourselves in the Finnish market and offer a quick and enjoyable gaming experience for our customers.”

Game Lounge’s country manager for Finland Henri Kukkonen added: “Working on Suomicasino.com has been a great team effort together with the Cherry staff, and we are all very proud of our new casino. It looks cool with Koli and Helsinki Cathedral representing familiar imagery for Finnish players. We are sure our players will fall in love with it very quickly.”

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