Italian gaming operator SNAI will take advantage of its long-term strategic partnership with Inspired to become the first operator to launch the supplier’s collection of gaming products featuring former undisputed world heavyweight champion Mike Tyson.

Inspired signed a brand partnership with Tyson in September this year, with the boxer featuring in its Rush Boxing virtual sports game, as well as in a suite of sports betting, casino, slots and social gaming products.

SNAI will be the first to gain access to Inspired’s new games for the Italian market, including Rush Boxing for retail and online, as well as omni-channel slots and table gaming content, with the roll-out supported by exclusive marketing materials featuring Tyson.

Inspired already supplies SNAI with a range of virtual sports content and signed a long-term agreement in July to link its product roadmap for virtuals to the operator’s expansion plans for online and retail.

“Inspired is already renowned as having the best Virtual Sports content in the market, which keeps players coming back for more,” Inspired Italia president Vitaliano Casalone said.

“Our new range of Tyson gaming products was met with a fanfare reception at G2E and we have been inundated with interest from operators across the globe. We are confident that these knockout products will go down a storm with Italian players.”

Inspired is a major supplier in the land-based, online and mobile virtual sports market in Italy, supporting the development of a €1bn a year market in just one year, with its products available in more than 7,000 betting shops.