Online gaming operator L&L Europe has been warned that it must obtain the appropriate consent from recipients before sending marketing emails in future following a complaint against the company’s All British Casino website.

An email from AllBritishCasino.com in July stated: "Hi! Please meet All British Casino! ... Register your account now within one minute and you can try your luck for free with 15 free spins on the slot game Gonzo's Quest! ... PLAY NOW ...”

One complainant challenged whether the ad breached the CAP Code, because he had not consented to receive marketing emails from the operator.

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