NYX Gaming Group subsidiary Game360 has released a new native sports betting app for iOS, Android and the Apple Watch, featuring Betradar’s live streaming and dual scoreboard service, with SNAI the first to launch the offering.

The app is the first wearable version of the 360 Betting Mobile product, and follows the recent deal struck between the two companies which saw Game360 supply SNAI with online casino content from NYX’s NextGen Gaming subsidiary and partner network.

The app offers players an intuitive, responsive and seamless experience on their chosen device, featuring a range of solutions from Sportradar’s Betradar subsidiary including fully embedded live streaming, meaning they can watch sporting events at any time. A new ‘fast bet’ feature allows bettors to confirm their selections with a single touch of the screen.

“This launch marks a significant milestone for Game360, NYX and the mobile gaming market in Italy,” Game360 general manager Andrea Guzzon said. “We are pioneers with what we believe to be the most comprehensive and user-friendly app for sportsbetting available to date.

“I am confident that SNAI is the ideal partner to first introduce this innovative app to players in Italy.”

SNAI head of online Alessandro Allara said the app was the first in a variety of products that the operator looked to launch in the coming months.

“Through our partnership with Game360, our goal is to become a leader in the mobile segment in the betting as much in casino,” he explained. “This is why we are planning new apps for horse racing, virtual sports and for additional casino games from the current portfolio of products available.”

“The long term partnership between Betradar and SNAI has been taken to the next level with this launch,” Sportradar director of sales Lorenzo Caci added. “Thanks to the Game360 mobile App and our live-streaming channel, SNAI players are able to stream hundreds of live events while taking full advantage of Game360's slick betting interface.”

“We are happy with this partnership, and look forward to this being the first of many new mobile products that we deliver to Game360 in the future.”

Shares in NYX Gaming Group Inc (Co. Data) (TSX:NYX) closed up 1.70 per cent at CAD$2.39 per share in Toronto Wednesday, while shares in SNAI S.p.A (Co. Data) (MIL:SNA) were trading down 1.77 per cent at €0.8875 per share in Milan this morning.