Gaming supplier Playtech has continued to strengthen its relationship with UK bookmaker Coral, launching a dedicated live dealer casino area for its long-term partner.

The multi-channel area features a wide array of live dealer roulette, blackjack, Hi-Lo and Baccarat, including two new branded blackjack, roulette and Hi-Lo tables.

Launching the new live dealer offering expands on the relationship with Coral, which has become the first to launch a number of Playtech solutions such as its Instant Poker product and its omni-channel Coral Connect solution.

“Playtech works in partnership with the world’s leading operators to deliver unique branded customer experiences for maximum performance,” Playtech chief operating officer Shimon Akad said. "Coral are one of our most valued licensees and they join a growing list of tier one customers that are opting for a dedicated live area.”

“The dedicated area and Playtech’s new Live platform, with both enhanced operator and player functionality, means that we have the most powerful omni-channel live dealer solution on the market today,” Akad explained.

Coral gaming director Mark Kemp said: “Our industry leading online and mobile growth has been driven by our strategy of providing the best gaming products with an entertaining and seamless experience for our customers.

“Our new dedicated Coral Live Casino is the next important element of our gaming proposition and working with Playtech we expect the new solution to enhance this further.”

Shares in Playtech plc (Co. Data) (LSE:PTEC) were trading at 861.00 pence per share in London Thursday.