Toronto-listed gaming content supplier NYX Gaming Group has signed a long-term partnership with Germany’s mybet Holding to supply the operator with its iGaming casino platform and content.
The deal will see mybet integrate the supplier’s Open Platform System alongside its Open Gaming System, giving the operator access to NYX’s entire content portfolio of proprietary and third-party games.
The launch comes as the operator revamps its core sportsbook product with Amelco UK, with the project currently underway. The operator raised an additional €5m to fund the project through a new convertible bond earlier this month.
“mybet's strategy is to provide a cutting edge product providing the very best gaming experience and the greatest possible choice for our customers across all gaming verticals,” mybet chief executive Zeno Ossko said.
“By linking up with NYX, we are doubling the number of games available on mybet while at the same time adding great bonus functionality across all casino channels.
“We are delighted to be partnering with the NYX team and look forward to launching at the earliest opportunity,” he added.
“This is a very exciting opportunity for both mybet and NYX,” NYX executive vice president of business development David Flynn said. “mybet have been undergoing a process of change to refocus their business. I am extremely confident that together we will achieve a much improved result for their business.”
“The ability to use the NYX Open Platform as their central gaming wallet allows mybet to improve both marketing and loyalty services for their clients,” Flynn continued. “Together with the influx of over 150 mobile games, this makes for a very compelling offering to the market.”