Marketing News

Gibraltar-licensed BetVictor has leveraged its position as the global betting partner of reigning Premier League champions Chelsea FC to launch an exclusive club-branded slot developed by Realistic Games.

The slot features some of Chelsea’s greatest players, with a soundtrack that recreates the atmosphere at the team’s Stamford Bridge stadium.

BetVictor was named Chelsea’s official partner in June after refocusing its business on football as it seeks to re-establish itself as a leading betting and gaming operator.

“We were very excited when BetVictor asked us to create the world’s first Premier League club-branded slot and have been very encouraged by its reception,” Realistic Games commercial director Andy Harris said.

“Both BetVictor and Chelsea have been great to work with on the project which is a real game changer for branded slot content and we’re very confident that it will be a winner for both of them.”

“Our thanks go to Realistic Games and Chelsea FC in enabling us to create an engaging slot that we think our customers will enjoy regardless of whether they’re a Chelsea fan or not,” said BetVictor chief operating officer Paul Louis.

“With the success of this project we expect to launch more BetVictor exclusive content during 2016.”

To promote the launch of the slot, BetVictor is offering players an exclusive £5 bet on the team’s match on Saturday December 5th against AFC Bournemouth when they spend more than £25 on the slot before the game’s 5:30PM kick off.