Cherry's B2B subsidiary Yggdrasil Gaming claims that its success in 2015 will continue into next year after six high-profile gaming brands recently launched its slots portfolio, while the supplier also confirmed that it has been awarded a license by the UK Gambling Commission.

Having signed a supply deal with Betclic Everest Group in June, the supplier has now launched its full range of games for three of the operator’s brands, Betlic, Expekt and Monte Carlo Casino. Yggdrasil’s games have also gone live with Betit’s Kaboo site, and Malta-licensed Hero Gaming’s Casino Heroes.

It has also rolled its portfolio out with the German-facing brand, owned by Almor Holdings in which parent company Cherry holds a majority stake.

All the six brands now offer the supplier’s twelve video slots, its Infinite API gamification solution, and the recently-launched suite of promotional tools Boost, which includes the Super Free Spins customisable feature, in-game tournaments and raffles.

It completes a successful year for the supplier, which saw revenue leap 339 per cent to SEK5.3m in the third quarter of the year, posting its first positive EBITDA in the same period.

“Our games are a massive hit with both our customers and their players alike, which is why Yggdrasil has been able to sign so many significant deals,” Yggdrasil chief executive Fredrik Elmqvist said. “Our iSENSE 2.0 framework enables us to design games which are attractive, have maximum playability and enhance the platforms of our customers.

“The recent launch of Boost has taken our focus on gamification to the next level and we’re very proud to be live with so many of these leading operators. It’s been a tremendous year, but we’re looking ahead to 2016 and are determined to continue this strong growth.”

Next year the supplier will also be able to offer its games to customers in the UK after it was awarded a license by the UK Gambling Commission.

“This is a hugely exciting next phase in our development. The UK is a very important market and thanks to the way our games are performing, we’ve already received six signed clients and a great deal of interest," Elmqvist said. "I actually believe that the UK slots market will develop like some Nordic markets have done over the past seven years. Quality and mobile will drive the UK slots market forward and we’re looking forward to being an active part of that.”

Mario Petraglia, head of Legal and Compliance at Yggdrasil, added: “We have already certified games and platform according to UK remote technical standards. We fully appreciate the efforts the UK Gambling Commission puts in balancing the need to protect players with the latest technological developments and an industry striving for innovation.

“We look forward to a long standing co-operation with the UK Gambling Commission for the mutual goal of offering exciting and safe entertainment to British players," he said.


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