Online gaming operator Unibet has signed a deal to become a sponsor of Essex County Cricket Club, one of the major county clubs within the domestic cricket structure of England and Wales.

The deal will see the operator become the official betting partner of the county, and will also include stand sponsorship at The Essex County Ground.

Graham Gooch, the former England cricketer and Essex CCC ambassador, said: “We would like to thank Unibet for their support moving forward. The backing of such a large company can only bode well for the future, as the club looks to grow both on and off the pitch.

Unibet UK marketing manager Chris Watson said that the company was passionate about cricket at Unibet, and that Essex CCC perfectly matched its “friendly, passionate and expert brand values.”

“As official betting partner we look forward to providing Essex CCC fans with a variety of exciting and innovative bet types while allowing people to bet live in play, with ball-by-ball betting on big matches,” said Watson.

“We are delighted to be involved and to ensure Unibet is the place to go for all bets on Essex for the next 2 years and beyond.”