PokerStars' sports betting offering BetStars has launched Spin & Bet, a feature that enables players to enhance their odds and potential winnings.
Based on the popular Spin & Go poker feature introduced on PokerStars in September 2014, Spin & Bet offers players the chance to increase their odds by up to ten times, with 10 per cent of the players stake going towards an enhanced odds jackpot.
The feature is available via the BetStars.uk website and iOS and Android mobile applications.
"We're really excited by the launch of Spin & Bet, which we believe is set to be the game-changing innovation in sports betting this year," said Guy Templer, Director of Group Business Development and Strategy.
"We're convinced our customers will love the new product as it brings a new and exciting dimension to betting for sports fans around the world. This is only the first in a number of exciting, unique products that we expect to introduce in 2016 to distinguish the BetStars brand from its competitors."
The operator added that Spin & Bet will serve as the focus of a new multi-million pound marketing campaign around English Premier League matches over the coming months.
Shares in parent company Amaya Inc. (Co. Data) (TSX:AYA) closed in Toronto Wednesday down 2.19 per cent at CAD$15.65 per share, having set a new 52-week low of $15.55 per share earlier in the day on news of a €5.9m tax settlement with Italian authorities.