Scientific Games has expanded its relationship with Canada’s British Columbia Lottery Corporation (BCLC) with the launch of real-money mobile games for the operator’s PlayNow.com brand.
The gaming supplier described the mobile roll-out as an enhancement of its existing commercial relationship with BCLC, which already offers desktop content from Scientific Games’ SG Interactive division, via the Bally and Williams game development studios.
PlayNow.com said that it is excited to offer its players a variety of new games to engage with by bringing popular land-based content to its mobile platform.
“This is a significant step in our relationship with BCLC. It’s important to be omni-channel in a world where mobile devices now outnumber humans and the expectation for a seamless gaming experience continues to grow,” Bob Hays, commercial vice president of interactive for Scientific Games said.
“We’re excited about the opportunity to work with BCLC to deliver more content for both desktop and mobile moving forward, ensuring players can engage whenever and wherever they are.”