Ahead of the start of the prestigious Cheltenham Festival later this month, Boylesports has signed a deal to sponsor segments of the new dedicated sports betting Internet TV service, The Betting Channel, under which the Irish independent bookmaker will contribute odds, markets and guests every Tuesday, while benefiting from branding on the show.
The Betting Channel was launched in January aiming to deliver an unrivalled betting-focussed programme to both customers and bookmakers, with support from Satellite [...]
