Marketing News

Ahead of its planned expansion into the UK market, daily fantasy sports operator DraftKings has signed long-term partnerships with three Premier League football clubs.

DraftKings will be the official daily fantasy sports partner for Arsenal, Liverpool and Watford, as part of its global expansion strategy which will see it launch in the UK market this year.

DraftKings plan to engage new audiences with its daily fantasy product that allows players to test their sporting expertise and win weekly cash prizes and money-can’t-buy experiences.

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