Marketing News

Australian gaming operator Tabcorp has signed a new eight-year sponsorship agreement with Victoria Racing Club (VRC), which is based at Flemington Racecourse and host to the iconic Melbourne Cup Carnival.

The deal continues Tabcorp’s position as the official wagering partner of the VRC and the Melbourne Cup Carnival. It includes a number of new benefits including support sponsorship of the Emirates Melbourne Cup Tour and naming rights sponsorship of the Group 1 Australian Cup.

The new arrangement, effective from August 1st, extends the existing relationship between the two parties to 2024. The companies have been working together since 1961.

“The VRC is one of the world’s premier race clubs and Tabcorp is delighted to extend our partnership through to the expiry of Tabcorp’s current Victorian Wagering and Betting Licence in 2024,” said Tabcorp managing director and CEO David Attenborough, a recent winner at the 2016 Gaming Intelligence Hot 50 Awards.

VRC chief executive Simon Love added: “We are pleased to be announcing an extended partnership with Tabcorp on the eve of the Australian Cup, which from next year will be sponsored by Tabcorp.

"Tabcorp is a wagering operator with a rich heritage as a longstanding supporter of Victorian racing.”

The VRC invests more than AUD$50m to stage the Melbourne Cup Carnival, which each year attracts more than 315,000 racegoers and injects almost $400m into the Victorian economy and more than $700m nationally.