The UK’s Advertising Standards Authority (ASA) has warned William Hill to ensure the terms and conditions of its promotions are clearly worded and unambiguous, having found that the operator misled customers by describing two offers as “risk-free.”

The ruling related to two promotions, both run in December 2015. The first, seen on December 11th, was headed “£5 Risk Free With Family Guy … Play Now,” referring to a game based on the popular animated sitcom Family Guy. It also set out the following conditions: “3. Refunded cash will be calculated as losses incurred less winnings on the Selected Games up to £5. 4. A minimum of £5 will be awarded during any Promotion Period. Any amounts less than £5 will not qualify.”

The complainant challenged whether the “risk free” claim was misleading, because when users played the game they were unable to obtain the £5 refund without staking additional money.

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