Betway has added to its darts sponsorship portfolio, signing a deal with the Professional Darts Corporation (PDC) to become the title sponsor of this summer’s World Cup of Darts.
The event, due to be televised live on Sky Sports in the UK and broadcast worldwide from Frankfurt between June 2nd and June 5th, will be renamed the Betway World Cup of Darts as a result of the deal. The event will see two-player teams from 32 nations fight for the title in a unique pairs format.
It becomes the operator’s second major top-level sponsorship agreement in the sport, with the Betway also sponsoring the Premier League Darts tournament.
“Our sponsorship of the Betway Premier League Darts has been immensely successful for the past two years, and we’re strengthening our relationship with the PDC by supporting another blockbuster darts format,” Betway marketing campaigns manager Anthony Werkman said.
“I’m certain that the Betway World Cup of Darts will be yet another fantastic showcase for the sport and we are thrilled to be able to work closely with the PDC once again,” he continued. “We can’t wait to bring darts fans closer to the action in Frankfurt.”
PDC chairman Barry Hearn said he was delighted that Betway had furthered its support of the company’s major events through the World Cup of Darts sponsorship.
“This global event will be a great platform to showcase their brand worldwide, with the World Cup of Darts' ever-growing popularity reflected by increased interest from broadcasters around the world as well as from nations wishing to be involved in the tournament,” Hearn explained.
England, the current World Cup of Darts champions, will be represented by Phil Taylor and Adrian Lewis at the event, with the pair bidding to win their fourth title since the event began in 2010.
They will come up against former champions the Netherlands as well as finalists Wales, Australia, Belgium and Scotland, alongside emerging nations from across the globe including the Philippines, Hong Kong, New Zealand and South Africa.
The full list of 32 competing nations and players will be confirmed in May, ahead of the £250,000 tournament’s start date on June 2nd.