International Game Technology (IGT) has signed an agreement to enhance the casino management solutions it supplies to Station Casinos.
The deal will see IGT supplement its Advantage solution with state-of-the-art gaming systems solutions and applications that allow for on-device marketing, bonusing and guest communication on over 19,000 slot machines at 19 Las Vegas properties.
The systems enhancement includes IGT’s Universal Games Adaptor (UGA), permitting Station Casinos to offer a premium guest experience featuring real-time cusotmised promotions and incentives through the IGT Service Window.
“Our initial gaming systems partnership with IGT allowed us to customize one of their bonusing programs into Jumbo Jackpot, which quickly became a guest favorite,” Station Casinos executive vice president and chief financial officer Marc J. Falcone said.
“We are excited once again to be at the forefront of bonusing with IGT, as the new IGT Advantage applications will permit us to create customized guest incentives that can only be found at Station Casinos.”
IGT senior vice president of sales for North America Nick Khin added: “This enterprise-wide deployment of IGT UGA and systems solutions at Station Casinos marks a significant milestone in our continued focus on providing the gaming industry's most advanced casino management systems.
“As Station Casinos continues to provide best-in-class entertainment offerings, we are pleased to have been selected to deliver innovative gaming systems solutions that will allow them to significantly enhance their overall guest experience.”