Leading bingo operator Gala has become the latest company to join the independent gambling watchdog Senet Group.

Gala Bingo becomes the first bingo brand to join Senet, who's members include the majority of the UK’s leading gambling companies.

“Today marks an important milestone as more sectors from across the gambling industry recognise the importance of promoting responsible gambling standards,” Senet Group chair Wanda Goldwag commented.

“We are delighted to welcome the first bingo brand to the Senet Group, and look forward to working with Gala Bingo as more businesses from across the industry make the commitment to submit to the independent oversight we provide.”

Senet Group was established last year to raise awareness of the dangers of gambling addiction.

Commenting on Gala Bingo’s membership of the body, Gala Leisure CEO Simon Wykes said: “Bingo is recognised as being a community-based activity at the softest edge of gaming.

“As such, we place great importance on responsible gambling and can see the merits in working together as an industry rather than just as a sector within it,” Wykes explained. “We look forward to working with the Senet Group in the interest of the industry and our customers.”

“We welcome the further broadening of the Senet Group’s base and look to the Group, and all industry leaders and representative bodies, to come together to meet the ambition of the new Responsible Gambling Strategy Board strategy and to build on the industry’s commitment to responsible gambling in Britain,” added UK Gambling Commission chief executive Sarah Harrison.