The UK’s Advertising Standards Authority (ASA) has ruled that a tweet published by an affiliate of Betclic Everest Group subsidiary had breached advertising rules for linking gambling to sexual success.

A tweet by affiliate BetPromotions4U stated in November of last year: “It’s your lucky day! [link] #betting #europaleague #liverpool #klopp” and featured a close-up photo of a woman pulling her trousers down.

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