Online gaming operator Unibet has been unveiled as the new title sponsor of the World Grand Prix darts tournament which takes place in Dublin later this year in October.

The new agreement continues the operator’s support of major Professional Darts Corporation events, with Unibet also sponsoring the PDC's European Championship, Masters and World Series of Darts Finals – all of which are televised tournaments.

The Unibet World Grand Prix takes place from October 2nd to 8th at the Citywest Hotel in Dublin, where it has been staged for the past 15 years. The tournament is unique in that all legs need to both begin and end with a double, with games being played in a sets format.

"The Unibet World Grand Prix is a fantastic tournament and it's great that Unibet have moved to extend their backing of the PDC by supporting this event," said PDC chairman Barry Hearn. "The Unibet World Grand Prix is a great favourite for fans, especially those in Ireland who flock to the Citywest Hotel, and is both enjoyed and dreaded by our players for the double-start format."

This year will see Scottish star Robert Thornton defending the title he won last October, with his rivals for the title set to include 11-time champion Phil Taylor and two-time winners Michael van Gerwen and James Wade, as well as World Champion Gary Anderson.

In addition, the 32-player field also includes a guaranteed two home favourites, with leading players from Ireland & Northern Ireland qualifying alongside the world's top 16 players and 14 other qualifiers from the PDC ProTour Order of Merit.

"We are delighted to sponsor the World Grand Prix and build on our successful sponsorships of the Masters, European Championship and World Series of Darts Finals," said Unibet UK marketing manager Chris Watson.

"The unpredictable format makes this event a real spectacle for darts fans and provides a unique challenge for those placing bets. This year's tournament promises to be one of the most exciting in the competition’s history."