Sportradar subsidiary Betradar has released a special version of its Live Sports Centre data solution for UEFA Euro 2016 and the Copa America Centenario, two major football tournaments taking place this summer.
The Live Sports Centre product is a hosted white label solution which allows bookmakers to offer customers an extensive suite of tournament and match-related data.
Both tournaments are taking place in totally new formats, with Euro 2016 in France featuring 24 competing nations rather than the usual sixteen, allowing for more matches to attract more viewers, bettors and fans.
The Copa America, meanwhile, is taking place outside its usual four-year cycle to mark the tournament’s hundred-year anniversary. For the first time it will be contested outside of South America, with the event’s 32 matches being played across 10 cities in the US.
“To equip websites or mobile applications around the globe with the most comprehensive sports data solution fans can wish for, Betradar has developed enhanced special editions of its successful Live Sports Centre to cover all pre-/post-match and of course live facts during the European Championship and the Copa America,” Betradar sales director Lorenzo Caci said.
“Fans have been waiting for the kick-off of those two soccer festivals for months. They expect something special, and that’s where we come in,” he added. “Without having to invest a lot of time and resources into developing a tournament specific offering in-house, our clients can spoil their customers with a product that is fast and reliable and informs them in their native language about everything that’s relevant.