Swedish gaming operator Unibet has signed a two-year extension to its partnership with the HERO Caribbean Premier League (CPL) cricket tournament, as well as agreeing to continue its sponsorship of the league’s Zouks franchise.
The renewal of the agreement sees Unibet continue as the official betting partner, as well as sponsoring Zouks, which includes international cricketing stars such as Shane Watson, Michael Hussey, David Miller, as well as West Indies duo Johnson Charles and ICC World T20 winning captain, Darren Sammy.
As official betting partner Unibet will continue to offer a range of betting markets on the CPL for its 2016 and 2017 editions, including in-play ball-by-ball betting via the operator’s Action Betting markets, giving fans the quickest and most immersive in-play experience on the market.
It will also offer a range of fun bet types, such as betting on the coin toss, the number of sixes hit in the league, length of the longest six and even head-to-head bets on who will score more runs between big hitters Chris Gayle and AB de Villiers.
The news demonstrates the success of the CPL’s 2015 event, and the competition’s continued growth, Unibet said.
The 2015 tournament attracted a global audience of more than 90m, with this year’s edition set to see this figure grow.
It has sponsored the event since June last year, when the league was known as the Limacol Caribbean Premier League as part of an expanding range of cricket partnerships. In January this year it also became a sponsor of England’s Essex County Cricket Club for the 2016 and 2017 seasons.
“The CPL are delighted to extend our partnership with Unibet as the tournament’s official betting partner and we look forward to working closely with them over the next two years,” HERO CPL chief operating officer Pete Russell said. “Unibet are an internationally recognised brand whose values, such as customer service, excitement and innovation, are closely aligned with our own.
“We believe that this partnership will enhance the fan experience around the CPL as well as help to enhance the profile of the competition internationally for the seasons ahead.”
“We are passionate about cricket at Unibet, and as ‘The Biggest Party in Sport’, the CPL perfectly matches our friendly, passionate and expert brand values,” Unibet UK marketing manager Chris Watson added.
“As official betting partner we look forward to providing CPL fans with a variety of exciting and innovative bet types while allowing people to bet live in-play, with ball-by-ball betting,” he explained. “We are delighted to be involved and to ensure Unibet continue to be THE place to go for all bets on the CPL.”