Continuing its support of major Professional Darts Corporation (PDC) events, Unibet has been unveiled as the new title sponsor of the inaugural Champions League darts tournament which takes place in Cardiff in September.
It is the operator’s second darts sponsorship deal this month following its agreement to be the title sponsor of the PDC’s World Grand Prix event in Dublin in October.
The Unibet Champions League event is an eight-player tournament which will see the PDC make history with its first tournament broadcast live by BBC Sport, following a new deal which was announced in February of this year.
It takes place on September 24th and 25th at the Motorpoint Arena in Cardiff, with the world's top eight players following July's World Matchplay qualifying to compete, where they will be drawn into two groups of four.
The players will play one group match per session on Saturday afternoon, Saturday evening and Sunday afternoon, before the top two players from each group proceed to compete in Sunday evening's decisive semi-finals and final.
"It's fantastic that Unibet were so keen to extend their partnership with the PDC to include the Unibet Champions League," said PDC chairman Barry Hearn. "This unique tournament will be another great showcase for the ever-growing Unibet brand, and we look forward to working with them for this eagerly-awaited championship, which will receive huge national and international exposure through the BBC."
Unibet UK marketing manager Chris Watson added: "The Unibet Champions League is going to be a real showpiece event this year for the PDC, and the extensive BBC coverage will allow Unibet to reach a large audience of passionate sports fans with our brand.
"We are delighted to be involved as headline sponsor for such a spectacular event, to continue our strong growth in the UK and to further our support for the PDC."