UK bookmaker Ladbrokes has come under fire from the UK’s Advertising Standards Authority (ASA) for a sales promotion which failed to include sufficient conditions relating to free bet offers on betting slips.

The bookmaker’s sales promotion featured on betting slips seen on December 7th last year and February 22nd of this year, featuring text that stated: “… Bet £5+ over the counter on football and we’ll give you a self service £2 free bet... £2 free bet introducing the Sports Guru…” At the bottom of the slip was further text that stated: “… Ladbrokes rules apply…”

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