Ladbrokes has agreed an exclusive four-year extension to give Satellite Information Services (SIS) exclusive track and broadcast rights for its two greyhound tracks in Wolverhampton and London.
The agreement continues SIS’ long-standing partnership with the two Ladbrokes-owned tracks, Monmore and Crayford, until the end of 2020, and further enhances the SIS Greyhound Service coverage available to licensed betting offices in the UK and Ireland. It also extends the reach of live greyhound racing through the SIS Stream service.
“We’ve been working with Ladbrokes for more than 28 years and we’re pleased to announce this partnership, which will ensure we take our longstanding relationship to well over three decades,” SIS commercial director Paul Witten said.
“We will continue to deliver our high-quality, reliable broadcast SIS Greyhound Services at Monmore and Crayford, while further developing our greyhound offering to include more products and growing online reach.
“We’re excited for the opportunities ahead for SIS, Ladbrokes and the wider greyhound industry,” Witten added.
Ladbrokes head of stadia Richard Brankley said he was pleased to be extending his company’s partnership with SIS and working to promote greyhound racing within LBOs and to online customers.
“Developing the greyhound offering is a high priority for us and, while schedules will remain the same in the short-term, we’re excited for the opportunities that SIS can deliver to ensure that our hugely popular tracks continue to offer industry-leading prize money, along with the security of a long-term deal for trainers and owners,” Brankley explained.