Merkur Interactive Services, a subsidiary of German gaming giant Gauselmann Group, has launched a new affiliate programme in partnership with digital marketing specialist Income Access.

Merkur Partners holds a portfolio of iGaming sites, covering sports betting, virtual sports, casino, poker, bingo and skill games. Each brand has an offline presence in their respective countries.

This includes licensed sporstbook and casino operations in Malta (Cashpoint.com), Denmark (Cashpoint.dk), Germany (Xtip.de) and Spain through the newly launched Merkurmagic.es brand, which is powered by edict eGaming, another subsidiary of Gauselmann.

It also launched two new brands in May, Merkur-win.it for the Italian market and Cashino.com in the UK.

The Merkur Partners programme will be managed by a multilingual team, individually assigned to a particular brand within the Merkur portfolio.

Extensive marketing materials will be available including odds banners for sports betting brands and with Income Access’ Ad Serving tool, the ability to strategically target customers from various markets. All brands will be mobile friendly with a social gaming brand to be added in the near future.

"Our retail business is known for excellent service,” said Patrick Handl, director of marketing at Merkur Interactive Services. “We believe this is also key to a successful affiliate programme. Therefore our partners can expect best in class affiliate management service from our competent international team based in Berlin.

“With a variety of brands in our portfolio, we have the potential of becoming a key player in regulated online markets over the next years."

Nicky Senyard, founder and CEO of Income Access, added: “We are pleased to partner with Merkur Interactive to support their affiliate programme.

“With its extensive portfolio that appeals to various markets and verticals, we believe the programme will be a strong match for a large number of affiliates.”

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