London-listed 888 Holdings has launched 888poker in Italy, ahead of the introduction of European cross-border liquidity pooling.
The new 888poker.it site features a range of poker variants, including two formats popular among recreational players, SNAP and BLAST. SNAP Poker is a high-speed, fast-fold game, while Poker BLAST is an eight-minute, four-player game with a €300,000 prize pool.
The poker launch completes 888's Italian offering, which already includes casino and sports betting.
"The Italian market fits with our strategy to expand 888’s presence [...]