Marketing News

Olympic Entertainment Group's (OEG) online gaming brand OlyBet has partnered digital marketing specialist Income Access to relaunch its OEG Partners affiliate programme. 

The revamped programme will be managed by Income Access' affiliate management team, using the supplier's Ad Serving tool to better target campaigns to ensure higher returns. 

It will offer affiliates an introductory revenue share rate of 50 per cent for the first three months following the relaunch, with the commission then defaulting to a tiered structure of between 20 per cent to 35 per cent. 

OEG launched the OlyBet brand in 2012, featuring a full range of gambling products with software supplied by Playtech, NetEnt, Microgaming and NYX Gaming Group's NextGen Gaming subsidiary.

“Our aim is to attract affiliates across the board with our personalised approach and irresistible offers for players” said Veiko Krünberg, managing director of OEG’s online business. 

"We’ve redesigned the programme to leverage our strongest side – casino operations. We are confident that this new focus will help affiliates succeed.”

Nicky Senyard, founder and CEO of Income Access, added: “We are pleased to partner with one of the largest land based casino operators in Europe. Our affiliate team is looking forward to helping OlyBet grow their already successful online operations.”