Marketing News

Malta-based online casino operator Live Lounge has launched a new affiliate programme in partnership with digital marketing specialist Income Access.

The agreement sees the operator integrate with the Income Access tracking and reporting software as well as its proprietary Ad Serving tool.  

Scandinavian-facing Live Lounge will use Income Access’ solutions to promote its flagship live casino brand and its recently-launched sister brand, Sir Jackpot.

Live Lounge chief executive Simon Högberg commented: “Live Lounge is an exclusive gambling society focusing on live casino.

“The efficiency and strong reputation of the Income Access platform makes it the perfect tool to help us solidify our leadership in the fast-growing, high-return Nordic live casino market.”

Nicky Senyard, chief executive of Income Access, added:  “We are excited to be partnering with Live Lounge for the launch of their new affiliate programme.

“Live Lounge’s impressive products and live casino focus places them in a strong position when it comes to acquiring players in Scandinavia, and we look forward to supporting their growth in this important iGaming market as it continues to evolve.”