Marketing News

SLS Las Vegas Hotel and Casino has signed a deal with rewards platform OfferCraft to provide new interactive games featuring incentives, promotions and prizes to its patrons.

Members of SLS' THE CODE loyalty program will be eligible to play new interactive OfferCraft games on kiosks at the resort, through which they can earn dining discounts, credit for slot play, free hotel stays and up to $10,000 in cash.

OfferCraft says that the platform, which is inspired by behavioural economics, is unlike traditional giveaways in that the rewards that members can earn are not static, evolving to more closely match their individual interests and tastes over time.

It will be expanded in the coming weeks with additional promotions that can be played via email, text message, and online, the company added, offering dynamic rewards to encourage certain activities.

"The addition of these interactive games provides our guests even more chances to earn rewards at SLS Las Vegas" said Tony Mistretta, vice president of casino marketing.

"OfferCraft's innovative tools bring the latest technology to our casino floor, which we believe our players will enjoy as part of their gaming experience.”

"SLS Las Vegas has been an amazing partner, and together we're creating yet another reason to visit this great resort," OfferCraft CEO Aron Ezra added. "The feedback from customers has been outstanding."