Online betting operator Marathonbet has signed a two-year deal to become the main shirt sponsor for Spanish football club Malaga CF.
The Marathonbet brand will feature on the team’s official match and training shirts for the 2016/17 and 2017/18 seasons, with the possibility of extending for a third year. There will also be a significant Marathonbet brand presence around Malaga’s La Rosaleda stadium.
Marathonbet’s director general Viktor Hoffman said he was delighted with the deal and the opportunity to become part of one of Spain’s most prestigious clubs.
“In many ways, this sponsorship symbolizes the success of Marathonbet in the European market over the last few years,” he said. “It will help us create the foundation and the confidence for offering our Spanish customers very good fees, impeccable customer service and a betting experience for sporting events that very few can offer.
“We’re aiming to offer the passionate Malaguista fan base exclusive content, awards and attractive competitions in addition to the possibilities of very lucrative offers in the betting arena.
"Additionally, we’re really keen to be able to experiment with the art and Andalusian magic of La Rosaleda and the connection between players and fans, sharing the beginning of next season with a team that has more than 100 years of class, history and tradition,” he said.
The club’s president, Qatari investor Sheikh Abdullah ben Nasser Al Thani, who bought the team in June 2010, added: “Málaga Club de Fútbol is an institution with great vision and dedication to strike deals with globally recognised and prestigious brands which can meet the demands of our fans in terms of quality, safety and service."
Marathonbet.es was launched in Spain last January, following on from its expansion in the UK and Russia.
The sportsbook-focused operator is also the official betting partner of Premier League teams Manchester United and Liverpool, as well as Championship sides Derby County and Middlesbrough.