Daily fantasy sports operator and B2B provider Oulala.com is preparing to launch its real-money platform in the Italian market for the first time.

It has signed an agreement with Italian-licensed software provider Game Interaction Group, ahead of the start of the Italian Serie A football league later this month.

It continues Oulala’s recent expansion into new markets which includes Australasia and the Indian sub-continent.

“Italy is the next logical destination to offer our DFS platform to'' said Benjamin Carlotti, managing director of OulalaGames.

“The passionate Italian fans are not yet accustomed to 'fantacalcio', as they say, but we believe that this will soon change.

“We are very pleased to be signing a binding agreement with a prominent partner, Game Interaction Group, who will not only serve as our exclusive partner in Italy, but will also help us spread our operations to other European countries.'”

Francesco Arena, CEO of Game Interaction Group commented: “Daily Fantasy Sports is taking off in Europe so we’re looking forward to offering something new to our clients, besides what we already offer within our existing platform.

“We believe that Oulala is the best daily fantasy football platform on the market, offering a unique player experience, as it spices up the love that fans have for the most popular sport in the world.”