Online gaming operator Tempobet continues to expand its presence in the football sponsorship market with a new multi-year betting partnership with the Premier League’s Manchester City FC.

Following recent advertising deals with Spain’s Real Madrid and Barcelona, and a shirt sponsorship deal with English Championship side Burton Albion FC, Tempobet will become an official regional betting partner of Manchester City.

The operator will be allowed to use the Club’s crest on their website and have access to a number of players for a forthcoming television commercial and photoshoot.

The club, which won the Premier League in 2012 and 2014, has Betsson’s Betsafe as a global betting partner for the UK and other markets, while Chinese lottery supplier DJI Holdings is a regional partner.

“We’re very excited about teaming up with Manchester City, who are a huge name in global football and share our ambition to be the biggest and best,” said Tempobet managing director Mark Clayton. “We’re very confident that a deal of this status will allow us to engage with football fans all over the world and help us showcase our compelling and highly competitive sports betting offering.”

Damian Willoughby, the club’s vice president director of partnerships APAC (Asia Pacific), said: “We are delighted to welcome Tempobet to the Manchester City family. Tempobet are a world leading gambling company with an extensive presence in the Asia-Pacific region, where our fan base continues to grow.

“Their commitment to ensuring a consistently exciting experience for all reflects that of Manchester City and we look forward to working with them to better connect with our supporters around the world.”