UK bookmaker William Hill has expanded its partnership with the Football Writers’ Association (FWA), becoming title sponsor for the next three years.

The FWA and William Hill have been partners since 2013, with the London-listed betting and gaming operator producing weekly podcasts as part of the arrangement.

Founded in 1947, the FWA is an association of English football journalists and correspondents writing for newspapers and agencies. Every year it awards the coveted FWA Footballer of the Year award.

Recent winners include Jamie Vardy (Leicester City), Eden Hazard (Chelsea), Luis Suárez (Liverpool) and Gareth Bale (Tottenham Hotspur).

William Hill will take over as the FWA’s new title sponsor from Barclays Bank, who has sponsored the association for the past fifteen years, alongside its title sponsorship of the Premier League.

“We’ve enjoyed a great working relationship with William Hill over the last three years and we are delighted they’ve decided to become our new title sponsors for the next three years - and hopefully beyond,” said new FWA chairman Patrick Barclay (pictured). "They will be the major supporter of the Footballer of the Year Dinner, our Tribute Night at The Savoy and we will continue to broadcast a weekly William Hill podcast.

"I am also happy to say they will be backing our highly successful FWA Live events with the first one in Leicester at the end of the month. These are exciting times for the FWA. We’ve seen a surge in membership over the last 12 months and we want to build on that.

“William Hill share our vision and with their support, I am sure the FWA will continue to make huge strides in improving the lot of football journalists,” he said.

William Hill’s chief marketing officer Alex O’Shaughnessy added: “We’re delighted to become the new official sponsor of the Football Writers’ Association. We’ve built a strong working relationship with the FWA over the last few years and it’s great to be increasing our support for the association.”


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