In a third ruling against iGaming operators this week, the UK’s Advertising Standards Authority (ASA) has issued a warning to Triplebet-owned exchange betting operator Matchbook over an email promotion sent out during the Euro 2016 Championships.
The email promotion from Matchbook included the subject line: "Risk-free bet on England v Wales." Additional text in the body of the email stated: "We are giving you an in-play risk-free bet on your mobile for the game…If your bet loses, we will refund your stake up to £25. It's a win win for you!"
A complainant challenged whether the claim "risk-free bet" was misleading, because having placed a bet, they did not receive the advertised refund.