Ladbrokes has signed a two-year extension to its title sponsorship of two world ranking snooker events, the World Grand Prix and Players Championship.
The British bookmaker served as the title sponsor of both events last season and will now continue to support the events in 2017 and 2018.
The Ladbrokes World Grand Prix has a top prize of £100,000 and runs from February 6th to 12th at the Guild Hall in Preston.
“We’re delighted to extend our partnership with World Snooker following hugely successful tournaments this year,” said Kristof Fahy, chief marketing officer for Ladbrokes. “We’re incredibly passionate about sport at Ladbrokes and it’s great to have the World Grand Prix and Players Championship as part of our extensive sponsorship portfolio for another two years.”
The two tournaments form part of the conclusion to the snooker season. The top 32 players on a ranking list which runs from the start of the season until February’s German Masters will qualify for the Ladbrokes World Grand Prix, while the top 16 on the same list after March’s Gibraltar Open earn a place at the Ladbrokes Players Championship.
World Snooker chairman Barry Hearn commented: “We are thrilled to have Ladbrokes on board for another two years for these two extremely prestigious events. Ladbrokes has been a fantastic supporter of snooker over many years. The exposure they will gain through extensive coverage on free-to-air television will be outstanding.”