Australian bookmaker Tabcorp has signed a multi-year to deal for its brand to become the official betting and wagering partner of the Ultimate Fighting Championship (UFC) in Australia.

Tabcorp will also be the presenting sponsor for all UFC live events, beginning with the UFC Fight Night: Rockhold vs Jacare 2 at the Rod Laver Arena in Melbourne on November 27th.

The agreement will see athletes competing in UFC events in Australia feature the operator’s logo on their kits.

In addition, branding will also appear in the eight-sided enclosure where the fights take place, as well as on the UFC website, live-event programs, and social and digital platforms.

“We are delighted to be in business with,” said Tom Wright, UFC executive vice president and general manager for Australia, New Zealand and Canada. “We look forward to working with them as we continue to grow our sport not only in Australia, but around the world.

“Collaboratively, we hope to deliver our fans the best possible experience as they enjoy UFC.”

Tabcorp’s chief operating officer for wagering and media Craig Nugent said: “ is proud to be the first Australian-owned and operated UFC partner. This partnership reflects UFC’s growing popularity among our customers.”

UFC produces more than 40 live events annually and is broadcast in over 156 countries.

Shares in Tabcorp Holdings Limited (Co. Data) (ASX:TAH) closed at AUD$4.95 per share in Sydney earlier Wednesday.