The UK’s Advertising Standards Authority (ASA) has banned a TV advertisement from online gaming operator NetBet after it was ruled to glamorise gambling.

The ad suggested that gambling could considerably improve the living standard, including financial security and self-image, of those using the NetBet service.

Broadcast on July 9th, the ad for NetBet’s online casino featured a number of people doing everyday activities, such as walking along the street, or using the NetBet mobile app. They were then seen holding several shopping bags, holding money, sitting in a hot tub holding a pair of dice, walking towards a helicopter, driving a convertible car, or walking towards a yacht.

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