UK bookmaker Ladbrokes has been warned by the UK’s Advertising Standards Authority (ASA) to ensure that it does not send promotional marketing materials in future to customers who are ineligible to take advantage of the promotions.

A promotional email for Ladbrokes, received in July, had a subject line that stated: “Don't miss your exclusive Free Bet offer.” The body of the email said: “Bet on football and we’ll give you a free bet! …Place a bet of £10+ on ANY Football (1/2+) For a £10 Free Bet to use on Football”.

A complainant challenged whether the ad was misleading after being unable to place their £10 free bet as they were ineligible for the promotion.

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