The British Basketball League (BBL), the UK’s leading basketball competition, has awarded a six-year contract to Perform to distribute and sell all its global media-related rights.
Perform will manage the broadcast and digital rights for all BBL games, including exclusive streaming and data rights for its Watch&Bet and RunningBall products.
This will see all 242 games of the 2016-17 BBL season streamed live worldwide on Watch&Bet, with a selection of the highest-profile games streamed direct to fans [...]
