iGaming operator Betway has signed a deal to join 32Red as a sponsor of British Racing’s All-Weather Championships.

The multi-year deal with racecourse operator Arena Racing Company (ARC) begins with the current fourth season of the event series, which concludes on April 14th 2017.

The operator will support the Sprint, Middle Distance and Marathon categories, with the £200,000 Middle Distance championship race to be renamed the Betway Easter Classic.

British Racing launched the All-Weather Championships in 2013, with the event consisting of over 150 fixtures between October and April each year. The races are held across the UK at courses including Kempton Park, Lingfield Park Resort, and at tracks in Newcastle, Southwell, Wolverhampton and Chelmsford.

"The All-Weather Championships have been a huge success since they were introduced four years ago and we’re thrilled to become a sponsor of three key categories," Betway marketing director Anthony Werkman said.

"Having recently signed a deal to become an authorised betting partner, we have shown our full commitment to British racing," he said. "We're very excited about this partnership with ARC and the Sprint, Middle Distance and Marathon categories give us the perfect variety of races to sit alongside our existing flat sponsorships, including the Betway Lincoln, Betway Chester Cup and Betway Yorkshire Cup."

ARC's group director of sponsorship David Leyden Dunbar said his company was delighted to welcome Betway as a category sponsor of the All-Weather Championships.

"We have already had a successful partnership with the company through their sponsorship of the Betway Lincoln and it is exciting to have the chance to extend this to the All-Weather Championships," he said.

"As authorised betting partners they understand the symbiotic nature of the racing and betting industries and we are determined to continue to show the value of racing to their business through pioneering sponsorship opportunities, such as the All-Weather Championships."
 

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