London-listed betting and gaming operator Ladbrokes has agreed to amend its future email promotions after the UK Advertising Standards Authority (ASA) found that the applicable conditions relating to a deposit bonus offer were misleading.
An email promotion for Ladbrokes Casino in April of this year offered players a deposit bonus which could be redeemed by wagering more than five times the bonus and deposit amount for certain games including casino, slots and live casino.
"We've found our very own winning combination and we're sharing it especially with our Table Club players. Check this out: Deposit £35 and Get £5 ... Deposit £60 and Get £10 ... Deposit £100 and Get £20...,” ran the promotion. A set of terms and conditions were included further down the ad.
The ASA challenged whether the ad was misleading if customers were required to wager more than five times the bonus and deposit amount for certain game types.