Swiss iGaming operator Argyll Entertainment has launched a new affiliate programme to promote its BetonBrazil and RedZoneSports brands using Income Access' affiliate management software.

The Argyll Partners affiliate programme is now live, offering a number of special promotions to boost customer engagement.

TArgyll's BetonBrazil brand is based around former international footballer and TalkSport presenter Alan Brazil, while RedZoneSports aims to carve out a niche with a focus on US sports such as American football and basketball.

Each brand will offer to match new customers’ first deposits, with other promotions such as 'Happy Hour' enhanced odds, Big Al's Accas for reduced prices, and special competitions such as horse racing trip with Alan Brazil.

The Income Access-powered programme will offer affiliates a 30 per cent cross-product revenue share structure, with Argyll Partners also open to negotiating cost per acquisition deals on a case-by-case basis. The programme will be managed by Arygll's in-house team and will also be used to promote additional brands as and when they launch.

"The new Argyll Partners affiliate programme has the first-class brand ambassadors and premium portfolio of gaming products needed to make it a market leader," Argyll Entertainment marketing director Craig van Flute said.

"We're delighted to be working with Income Access, whose reputation in the affiliate space is second to none, to build our network of affiliates in the UK and beyond."

"We look forward to supporting the growth of the new Argyll Partners affiliate programme," Income Access managing director Nicky Senyard added. "The programme offers iGaming affiliates a diverse and expanding portfolio of brands to promote, providing them with a significant opportunity for revenue growth."

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